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| Sotic helps Heineken Cup reach its fans |
| 2 April 2008, 9:31 am |
| By Jonathan McConnell |
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| Heineken, proud sponsor of Europe's leading club rugby tournament, has turned to Sotic to provide their new website for fans of the Heineken Cup. |
Aiming to offer fans a unique view of the tournament from Heineken ambassador and England Rugby legend Will Greenwood, HeinekenRugby.co.uk includes regular, exclusive blogs from Greenwood as well as video interviews, competitions and the opportunity for fans to write their own match reports The site will also feature an interactive caricature called Desktop Greenwood who will bring fans the latest Heineken Rugby news direct to their inbox
Speaking on the introduction of his caricature, Rugby World Cup winner and Heineken ambassador, Will Greenwood, said: "I must admit it feels a bit strange seeing myself animated.
The website will also provide fans with an interactive pub finder tool which enables rugby fans to enter their postcode or town and locate the nearest pub serving Heineken - ensuring fans are never far from a glass of their favourite premium lager.
Speaking on the launch of the site, Jon Lane, Sponsorship Manager of Heineken UK, said: "HeinekenRugby.co.uk aims to bring fans closer to the Heineken Cup and complement the official European Rugby Club website, www.ercrugby.com, which is also produced by Sotic.
"Will Greenwood will be bringing fans his personal views on the tournament and final rounds, as well as offering an insider's guide to the tournament, both as an ex-player but also a respected pundit.
"We hope to be able to engage the supporters and offer them another way to get involved in Europe's leading club rugby tournament".
Sotic’s Content Manager Jonathan McConnell added, “We are delighted to expand our association with what is a superb competition through the new site. It will provide an ideal companion for fans as the tournament reaches its climax this season in Cardiff at the end of May. |
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