Sotic - Sports Websites | Statistics | E-commerce : About Us : Media : What are QR codes?

A QR (quick response) Code is similar to the bar code that you see on products in the supermarket. The difference being the QR code is 2D (a two dimensional matrix bar code) which means they can store significantly more data than a one dimensional bar code. This allows a QR code to link to lots of different sorts of data such as web sites and online promotions. Most smart phones now have apps that let you to read QR codes by scanning them with your phone's camera, allowing the QR code to deliver either specific text (such as contact details) or take you directly to a website or online voucher.

UK businesses are starting use this technology more and are publishing QR codes in newspapers, magazines and on posters etc, to give promotional offers, information and competitions to consumers, potential clients and targeted individuals. Companies are also publishing QR Codes on the internet for advertising, directing consumers to their social media sites like Facebook or Twitter - or giving access to their online shop.

How to create a QR Code?
QR codes can be generated very simply using a QR generator, many of which can be found on the internet. It is a simple process of entering the appropriate data into the QR code generator, all of which are free. For more guidance on generating a code call Sotic and we will happily talk you through the process.

How to read a QR Code?
There are multiple QR code readers available for camera enabled smartphones including Barcode Scanner and Red Laser. Newer phones also have the facility in built. These readers can be found by searching on your mobile's app store. Most work by simply holding the phone over the QR code and once in focus the code will be captured and the information within that code processed and actioned.

In-built tracking in QR Codes
QR codes are completely trackable. For instance, if you place a QR code in your match programme directing fans to the online ticket promotion for the next game, you can build tracking into that specific QR code at the point of generation and the number of people who purchase tickets via the QR code can be analysed. It is very simple to implement but very effective. Sotic can integrate its Urchin tracking system into a QR code which will then generate results that we can deliver in the monthly traffic report we provide for clients . For more details contact us.

Using QR codes
There are multiple platforms that work with QR codes but ultimately you are looking to share and promote specific content be it video, competitions, specific website text, social media pages etc.

These are just some of the potential uses:
• On business cards
• Marketing materials.
• The sides of taxis or other promotional vehicles
• Products and packaging
• Conference and event name tags
• Event literature
• Calendars
• Ticketing

QR codes can link to:
• Directions to your business and contact details
• Valuable promotions and special offers
• Free downloads
• Ticket details
• Fixtures and events
• Merchandise sales
• Customer feedback forms
• Social Media sites ( eg your Facebook page or Twitter account)

The QR code really does allow the digital world to link to the real world at the touch of a button.
Why not try it?

If you need any more advice or assistance with your online marketing, please contact Sarah Griffiths. Email: Sarah@sotic.co.uk or Tel: +44 20 7691 2459

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