As frightening as this may seem it really is the accepted direction for digital media. Leading digital brands are all in agreement that the tablet/mobile is the operating platform of the future.

Sport is one of the key players in driving digital forward. Right now, somewhere in the world there is LIVE sport being played and fans want their sport fix now, anywhere and anytime!

And its our job to deliver what the fans want.

A typical sports fan is likely to check their favourite club site/sports site on average 30 times a day. Are they actually spending more time on the web or is this just different time?

We have noticed a big shift in viewing trends of emails. We previously advised clients against sending emails after 4pm as the read/open rate had generally been lower than average when sent late afternoon. Now we actively encourage sending at this time. Fans with smart phones are utilising the travel time between home and work in the early evening to view messages and scan sites. The open trends and site activity stats have literally turned upside down!

So if you are sending a great promotion to fans what then happens if you direct them to a landing page that is slow to load and difficult to read and navigate? You lose their interest, the potential sale and maybe even their future support.

So the easy and cheap solution is to get yourself a mobile friendly website. Give your fans the fix they want when they want it before they go and find another supplier!

Click here to find out how Sotic can help you produce a mobile friendly website